Our story

Since 1880, the Molaroni Artistic Ceramics factory has been producing entirely hand-made furnishing majolica, still in its historic headquarters in Pesaro. The elegance of the shapes and the refinement of the exclusive decorations have remained intact throughout the company's ultra-centenary history, making it one of the oldest on the international scene. The masterpieces, entirely hand-painted by great artists, make the still current production of vases, amphorae, centerpieces, plates, lamps, jewelry boxes, and study objects unique.

The beginnings

1880

In 1880, Vincenzo Molaroni took over the Benucci & Latti company, founded in Pesaro in 1814, and moved the equipment to the company's current headquarters in via Luca della Robbia

The experimentation

1900

Passionate about chemistry and a skilled entrepreneur, in a short time he brought the company to the same level as the most prestigious of the time, obtaining recognition in the main national and international exhibitions. Assisted by skilled workers and using colors created by himself, he proposed some decorations that are still today a symbol of elegance and refinement such as Istoriato, Grottesche, Liberty and other pictorial motifs of his invention, including the Raffaellesco blue

The first succession

1912

In 1912, Francesco succeeded his father and expanded the decorative assortment with the motifs of the Rose and the Daisy, typical subjects from Pesaro of the eighteenth century.

Awards

1916

In 1916 the company obtained the great honor of being a supplier to the Royal House. Furthermore, receiving a large quantity of orders from both Europe and America, it became necessary to expand the production plant.

New company

1921

In 1921, the Società Anonima Ceramiche Molaroni & C. was established, with over one hundred and thirty employees.

The rebirth

1934

The international crisis of 1929 also forced Molaroni to close and only in 1932 a new company was created. In 1934, after Francesco's death, his wife Adriana Ghiselli took over the reins of the company and, while continuing the usual manufacturing, suggested new plastic forms and the Policromato, a set of new floral decorations.

The 50's

1952

In 1952, Adriana was followed by her daughters Magda and Gabriella. Both skilled painters and open to modernism, they hired the many young followers of the new artistic movement. Magda later decided to retire and Gabriella continued the activity alone.

A new splendor

1982

In 1982 Marcella Molaroni, descendant of a lineage of artists, took the reins of the family business continuing the historical production and introducing new shapes and decorations such as the Frutta and the Raffaellesco marrone

The contemporary era

Today

In 2018, the company passed into the hands of the sons Gianlorenzo and Pierleone. Even today, in the historic headquarters in Pesaro, the company continues its exclusive production of unique and unrepeatable works of art, carrying on the century-old tradition with the usual fervor and unchanged success. With the clear objective of bringing Italian style and elegance to homes all over the world, with its production of the highest quality it constantly obtains important prizes and awards